Hawaii Welcomes Back Primo Beer
Pretty much everyone in Hawaii has heard of the brand Primo Beer. Primo beer was founded in 1898 and used Hawaii's high quality water for brewing its beer. The Primo brewery was closed during the Prohibition era, but later reopened for production. By the 1950's and 1960's, the popularity of Primo made it the top selling beer in Hawaii. Primo closed down ten years ago (1997) due to slowing sales, but the nostalgic affection for the beer and strong brand recognition still exists till today.
Pabst Brewing Co. from Chicago, Illinois, confirmed that it has partnered with Keoki Brewing Co. on Kauai, Hawaii, to produce a higher end version of Primo beer to compete with premium lagers such as Heineken.
"Primo Beer is returning to Hawai'i very soon, and it will be a high-quality lager," said Kyle Wortham, senior brand manager at Primo Brewing & Malting Co.
Read more details about Primo Beer in Hawaii is Back.
P.S. You can still find all sorts of Primo branded logo items such as T shirts, aloha shirts, mugs, hats, etc. on Ebay and at antique shops. Personally, I still have a metal belt buckle with the Primo name and map of the Hawaiian Islands logo from the early 70's! I have been meaning to get around to selling it on Ebay, but make me an offer if you want it!
I still remember the Primo Brewery when it was in Waiau. Boy, that was a long time ago!
Posted by: kailani | November 20, 2007 at 12:08 AM
Great! I remember Primo beer as well. I also remember when there was a brewery on Maui that made Maui Lager. We went on a tour of their facility! I was sorry they closed.
Posted by: Mauigirl52 | November 21, 2007 at 08:18 PM
Do you folks remember the hats and vests that people used to make by crocheting together the actual cut out pieces of Primo beer cans?
Posted by: HawaiiVacationGifts | November 23, 2007 at 03:14 AM