Steve and Barry Store Opening In Hawaii

I had just read about Steve & Barry's discount chain store last night in a magazine, and then found out today that the Long Island based retailer will be opening a store in Hawaii by the end of the year!

Most local people in Hawaii are not familiar with Steve & Barry's, the famous company that created the celebrity-branded $15.00 athletic shoe, and also sells clothes for under $20.00

Steve and Barry's create "premium apparel at impossibly low prices"--even undercutting retailing discount giants like Wal-Mart and Target. The new retailer to Hawaii's market is expected to really shake things up in the islands; which will be a good thing for consumers, but is expected to be hard on the other retail stores already competing with each other.

Steve and Barry's do not have a large advertising budget, but depend on word of mouth referrals and now have also lined up celebrities such as Sarah Jessica Parker and Venus Williams to design apparel for their company. Many people welcome inexpensive clothing with celebrity appeal.

Steve & Barry's plan to open a 24,00 square feet super store at Waikele Center on Oahu. This is part of their plan for an aggressive initiative in store growth and new product development for the company, which is opening about 70 stores this year.

Steve and Barry's currently has about 200 stores in 33 states, largely concentrates on collegiate-branded products, and licensed brands not big in the apparel industry such as Ford, General Mills, Hershey's, Hasbro, World Wrestling Entertainment and Marvel Comics.

Read more details about Steve & Barry's coming to Hawaii.

Have you ever been to a Steve and Barry's store? What do you like and or not like about them?

Comments

[Mauigirl52]

Interesting, I hadn't heard of Steve and Barry's and Long Island is nearby. It sounds as if the low prices will be helpful for people on Hawaii who aren't making a lot of money.

[Evelyn]

I've never heard of them either. Anything that drives prices down would be good. The cost of living is getting more and more difficult. While locals will shop at the other stores, the do seem to find their way back to their favorites after the novelty wears off of the new places. Just don't tell the favorites that. :)

[kailani]

I've never even heard of this store before. Sounds great, though!

[HawaiiVacationGifts]

I am glad that I am not the only one who had not heard of them before--they did say they don't do much traditional advertising but depend on word of mouth, so you heard it from me first:)

Evelyn and Kailani, don't forget to report back here after you visit the store in Waikele once it is built!

[Joseph]

I have been to the one in Dallas numerous times on vacation and always come back home with tons of shirts and shorts. If they can keep their prices the same as on the mainland, they should make a killing with tourists and locals.

[HawaiiVacationGifts]

Mahalo Joseph for sharing your experience shopping there.