What is going on? A few days ago Hawaiian Gifts and Flowers by Double Brush was ranked #14 for the Google search term "Hawaiian gifts". Today our Hawaiian gift site is ranked #64. We went from page 2 to page 7 and down 50 listings in the SERPs, or search engine results pages. I don't understand it. I searched on Google for "Google dance June 2008" but nothing really came up. The term Google dance refers to a phenomenon in which the search results returned by Google appear to fluctuate and change. I wanted to see if anyone else was experiencing a drop in their Google SERPs.
Most people look at only the first one or two pages of search engine results (regardless of the search engine being used), so being reduced to page 7 could mean the demise of our Hawaiian gifts site because the majority of users are doing their searches on Google. Hence the title of my post, "Is Google dancing on my Hawaiian gifts website grave?"
Hawaiian Gifts and Flowers by Double Brush has been online since 1999, and we have experienced these fluctuations many times before but not so dramatically. What happens after Google does their power dance, is it usually takes months to slowly climb up the ladder of search result rankings, and that's after constant tinkering and monitoring of our site.
This time around I am finding it extremely depressing because so many Hawaii gift sites that offer the same made in China Hawaiian souvenirs are ranked ahead of our site. Our site features handmade gifts from Hawaii such as Hawaiian scented soy candles, Hawaiian soaps, and Hawaiian perfumes that we actually make ourselves in our art studio/home on the Big Island of Hawaii.
Over the years we have also added the service of sending and shipping fresh Hawaiian flower bouquets, leis, papayas and pineapples to the mainland. We can also send Kona coffee, macadamia nuts, Hawaiian candies, handmade Hawaiian lotions & bath salts, Hawaiian gift baskets and custom Hawaiian gift baskets.
I am hoping that by doing this blog post laced with the search term "Hawaiian gifts", Google will rank this post highly while I try to dig Double Brush out of the grave.