If you tried Kona coffee from Hawaii before and you think it sucks, more than likely you drank a Kona coffee blend. Companies cash in on the hard earned reputation of pure Kona Coffee by using the name Kona and selling it as a blend with only 10% Kona coffee beans, and 90% mystery (cheap imported) beans.
Adding the 10% disclaimer label doesn't always protect the kona coffee name as some restaurants and hotels serve a blended kona coffee but call it kona coffee.
The hardworking Hawaii coffee farmers in Kona are trying to change this with current legislation that in order to sell a Kona coffee blend, it has to be at least 75% kona instead of the current 10%. This would support the Hawaiian coffee farmers and Kona's reputation.
This has been an ongoing battle between the people farming as a way of life, versus companies who have a vested interest in the production of blended products. Using less kona coffee while using the kona name means higher profits for the companies but at the consumer's expense. Get what you think you are paying for.
To support the farmers and find out more information visit the Kona Coffee Farmers Association
And if you are in need of some good PURE Kona Coffee, try our Farmer's Choice brand at Hawaii Vacation Gifts.